This week, after eleven years Alfa Romeo has taken its Golf sized hatchback off of sale, the Giulietta. Launched back in 2010, the Giulietta was originally supposed to be removed from sale last year, as we reported but this was delayed, probably in some way related to the pandemic.
Alfa Romeo has seen declining sales of the Giulietta lately, with 10,817 units across Europe last year, compare that to 26,632 in 2018. Alfa Romeo says the decision behind removing the Giulietta from sale is down to product trends and consumers moving to crossovers and SUVs.
“The trend is to have SUVs in the C-segment, so the Tonale SUV will be the replacement for Giulietta.”
Fabio Migliavacca, Alfa Romeo head of marketing – speaking to Autocar in 2020
Alfa Romeo now only has two cars on sale, both of which were launched in the last four years, the Giulia saloon car and the Stelvio SUV.